MannKind

Life more humann.^SM

MannKind is on a mission to destigmatize chronic disease. Our relaunch of their product website for Afrezza,^® an inhaled form of insulin, led to a bigger ask: reinvent their corporate brand from the ground up. 

To give voice to the company’s purpose, we started (where else?) with founder Alfred Mann’s name and created Life more humann. Next came a refreshed wordmark and color strategy leveraging a custom Pantone^® color, MannKind Magenta. The reinvention touched every aspect of the brand, from employee onboarding and culture tools to sales engagement, investor relations, and website. The successful launch was featured in leading pharma industry publication, MM+M.